The Slam Jam x ASICS NOVABLAST ™ sneaker collaboration is the latest moment in the Slam Jam and ASICS journey, which started with a series of collaborative efforts on the GEL-LYTE™ III, moving on to a more experimental landscape with the GEL-MAI™, and eventually entering the hyper-technical area with the NOVABLAST™ collaboration.​

The NOVABLAST™ shoe is lightweight in design and features includes ASICS FLYTEFOAM™ Blast midsole technology to help generate advanced comfort. Featuring a no-sew design on the upper with ribbed mesh paneling, for a comfortable fit.

The campaign has been directed by Salvatore Caputo, reflecting Slam Jam’s attention to the silhouette, its technology using a lifestyle approach. Slam Jam sported unconventional colors on this running shoe and are formed from their color guide. ​

The Slam Jam x ASICS NOVABLAST ™ sneaker is available November 26th at select global partners, SRP €160.