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ASICS study shows link between regular exercise in teenage years and positive mental wellbeing in adulthood.
Australians who exercise throughout their teenage years have higher State of Mind scores in adulthood, but younger generations are worryingly less active.
• Global ASICS study of 26,000 people shows connection between movement and the mind and uncovers a direct link between teenage physical activity and adult mental wellbeing.
• Each additional year a teenager remains engaged in exercise is associated with improved State of Mind scores in adulthood, as calculated across ten cognitive and emotional traits.
• Australians who regularly exercised at 15-17 years old are more active later in life and report higher State of Mind scores as adults than those who weren’t active during these years.
• Yet, younger generations are disengaging from exercise earlier and in larger numbers, potentially impacting their mental wellbeing now and for years to come.
[9 April 2024. Sydney] – Today, ASICS is announcing the results of its second Global State of Mind Study, which reaffirms a positive link between physical exercise and mental wellbeing and uncovers a link between being physically active in teenage years and positive mental wellbeing in adulthood.
The study, led by Professor Brendon Stubbs of Kings College London, a leading researcher in movement and the mind surveyed over 26,000 respondents across 22 countries, and found that the more people exercise, the higher their State of Mind scores.
The ASICS State of Mind score is out of 100, calculated based on the accumulative mean scores across ten cognitive and emotional traits – positive, content, relaxed, focused, composed, resilient, confident, alert, calm, energized. In Australia, the study revealed that those who are regularly active1 have an average State of Mind score of 63/100, while inactive2 people have a much lower State of Mind score of just 52/100.
Compared to the global average State of Mind score of 65/100, Australians sat 4 points lower at 61/100. In fact, Australians are ranked as having one of the lowest State of Mind scores, coming 17th out of the 22 countries surveyed despite activity levels being slightly above the global average, with 57% of Australians engaging in regular activity compared to the global average of 56%.
The study also uncovered that being physically active in your teenage years directly impacts your mental wellbeing later in life. Participants who engaged in exercise throughout their adolescence report higher activity levels and State of Mind scores as adults. The findings indicate that remaining active as a teenager is key to establishing good exercise habits that last into adulthood and positively impact adult mental wellbeing.
In fact, the study was able to pinpoint the ages of 15-17 as the most critical years for staying active and when dropping out of exercise was likely to significantly affect your mental state for years to come. In Australia, those who regularly exercised between the ages of 15-17 years have an average State of Mind score of 60/100 in adulthood, whereas those who were not active during those years have a score of 54/100.
Globally, those who stopped exercising before the age of 15 display an average State of Mind score 15% lower than the global average with 30% still inactive as adults. This cohort also showed to be 11% less focused, 10% less confident, 10% less calm and 10% less composed compared to those who were able to exercise throughout adolescence.
Worryingly, the study also uncovered an exercise generation gap, with younger generations being increasingly less active, impacting their State of Mind score. In Australia, almost half (54%) of the Silent Generation (aged 78+) said they were active daily in their early childhood, compared to 33% of Millennials (aged 28-42) and just 20% of Gen Z (aged 18-27), showing a concerning trend of younger generations being less active and dropping out of physical activity earlier than the generations before them.
Gen Zs in Australia have a significantly lower average State of Mind score of 56/100 compared to the Baby Boomers’ (aged 59-77) score of 69/100 and the Silent Generation’s 72/100.
Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “It is worrying to see this decline in activity levels from younger respondents at such a critical age, particularly as the study uncovered an association with lower wellbeing in adulthood. Gen Zs across the world are already exhibiting the lowest State of Mind scores in comparison to the Silent Generation, so this could be hugely impactful for future mental wellbeing across the world.”
Australian-based psychologist and ASICS ambassador, Meg McClurg notes that the ages where kids are dropping out of physical activity also aligns with some of the more important years in their young academic lives, “The teenage years are a time of huge developmental changes in the brain; the brain starts ‘pruning’ away circuits that aren’t being used and strengthening those that are.
“Thus, the experiences of teenagers are incredibly important for short- and long-term wellness. For many, the pressures of the last few years of school; to perform in the classroom, maintain a solid friendship network and commit to regular physical activity can become too much and as a result, it’s often the latter that gives. While the research highlights that parents should take note, it doesn’t take a lot of movement, as little as 15 minutes, for our kids to feel the benefits not only on their health, but their wellbeing. As the research concludes, establishing these active behaviours in our kids’ youth will pay dividends as they move into adulthood.”
Mark Brunton, Managing Director, ASICS Oceania said: “ASICS was founded on the belief that sport and exercise benefit not only the body, but also the mind. It’s why we’re called ASICS: ‘Anima Sana in Corpore Sano’ or ‘Sound Mind in a Sound Body’. The results of our second global State of Mind Study show how important it is that young people stay active and the impact this can have on their minds for years to come.”
To showcase ASICS’ ongoing commitment to movement, the brand will be launching ‘Lace Up Day’ this June, inviting individuals, friends, sporting clubs and schools to join in and ‘lace up’ to not only feel the benefits of movement, but to also celebrate the one-month count-down to the Paris 2024 Olympic Games and Australia’s incredible Olympians. Whether a simple walk around the oval to rally behind our Olympic athletes, or a Park Run with friends, participants are encouraged to share the ways they are choosing to lace up by posting their events to social media using the hashtag #laceup. More information will be released in the coming month.
“At ASICS, we’re committed to supporting and inspiring people to move for positive mental wellbeing throughout their lifetime. With Olympics a pivotal sporting moment that unites us as a nation like no other event, Lace Up is an exciting way to bring together the Australian community of all ages to not only rally behind our athletes but feel the incredible benefits of movement,” concluded Mark. To find out more visit: https://www.asics.com/au/en-au/mk/stateofmindstudy2024
ASICS study shows link between regular exercise in teenage years and positive mental wellbeing in adulthood.
Australians who exercise throughout their teenage years have higher State of Mind scores in adulthood, but younger generations are worryingly less active.
• Global ASICS study of 26,000 people shows connection between movement and the mind and uncovers a direct link between teenage physical activity and adult mental wellbeing.
• Each additional year a teenager remains engaged in exercise is associated with improved State of Mind scores in adulthood, as calculated across ten cognitive and emotional traits.
• Australians who regularly exercised at 15-17 years old are more active later in life and report higher State of Mind scores as adults than those who weren’t active during these years.
• Yet, younger generations are disengaging from exercise earlier and in larger numbers, potentially impacting their mental wellbeing now and for years to come.
[9 April 2024. Sydney] – Today, ASICS is announcing the results of its second Global State of Mind Study, which reaffirms a positive link between physical exercise and mental wellbeing and uncovers a link between being physically active in teenage years and positive mental wellbeing in adulthood.
The study, led by Professor Brendon Stubbs of Kings College London, a leading researcher in movement and the mind surveyed over 26,000 respondents across 22 countries, and found that the more people exercise, the higher their State of Mind scores.
The ASICS State of Mind score is out of 100, calculated based on the accumulative mean scores across ten cognitive and emotional traits – positive, content, relaxed, focused, composed, resilient, confident, alert, calm, energized. In Australia, the study revealed that those who are regularly active1 have an average State of Mind score of 63/100, while inactive2 people have a much lower State of Mind score of just 52/100.
Compared to the global average State of Mind score of 65/100, Australians sat 4 points lower at 61/100. In fact, Australians are ranked as having one of the lowest State of Mind scores, coming 17th out of the 22 countries surveyed despite activity levels being slightly above the global average, with 57% of Australians engaging in regular activity compared to the global average of 56%.
The study also uncovered that being physically active in your teenage years directly impacts your mental wellbeing later in life. Participants who engaged in exercise throughout their adolescence report higher activity levels and State of Mind scores as adults. The findings indicate that remaining active as a teenager is key to establishing good exercise habits that last into adulthood and positively impact adult mental wellbeing.
In fact, the study was able to pinpoint the ages of 15-17 as the most critical years for staying active and when dropping out of exercise was likely to significantly affect your mental state for years to come. In Australia, those who regularly exercised between the ages of 15-17 years have an average State of Mind score of 60/100 in adulthood, whereas those who were not active during those years have a score of 54/100.
Globally, those who stopped exercising before the age of 15 display an average State of Mind score 15% lower than the global average with 30% still inactive as adults. This cohort also showed to be 11% less focused, 10% less confident, 10% less calm and 10% less composed compared to those who were able to exercise throughout adolescence.
Worryingly, the study also uncovered an exercise generation gap, with younger generations being increasingly less active, impacting their State of Mind score. In Australia, almost half (54%) of the Silent Generation (aged 78+) said they were active daily in their early childhood, compared to 33% of Millennials (aged 28-42) and just 20% of Gen Z (aged 18-27), showing a concerning trend of younger generations being less active and dropping out of physical activity earlier than the generations before them.
Gen Zs in Australia have a significantly lower average State of Mind score of 56/100 compared to the Baby Boomers’ (aged 59-77) score of 69/100 and the Silent Generation’s 72/100.
Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “It is worrying to see this decline in activity levels from younger respondents at such a critical age, particularly as the study uncovered an association with lower wellbeing in adulthood. Gen Zs across the world are already exhibiting the lowest State of Mind scores in comparison to the Silent Generation, so this could be hugely impactful for future mental wellbeing across the world.”
Australian-based psychologist and ASICS ambassador, Meg McClurg notes that the ages where kids are dropping out of physical activity also aligns with some of the more important years in their young academic lives, “The teenage years are a time of huge developmental changes in the brain; the brain starts ‘pruning’ away circuits that aren’t being used and strengthening those that are.
“Thus, the experiences of teenagers are incredibly important for short- and long-term wellness. For many, the pressures of the last few years of school; to perform in the classroom, maintain a solid friendship network and commit to regular physical activity can become too much and as a result, it’s often the latter that gives. While the research highlights that parents should take note, it doesn’t take a lot of movement, as little as 15 minutes, for our kids to feel the benefits not only on their health, but their wellbeing. As the research concludes, establishing these active behaviours in our kids’ youth will pay dividends as they move into adulthood.”
Mark Brunton, Managing Director, ASICS Oceania said: “ASICS was founded on the belief that sport and exercise benefit not only the body, but also the mind. It’s why we’re called ASICS: ‘Anima Sana in Corpore Sano’ or ‘Sound Mind in a Sound Body’. The results of our second global State of Mind Study show how important it is that young people stay active and the impact this can have on their minds for years to come.”
To showcase ASICS’ ongoing commitment to movement, the brand will be launching ‘Lace Up Day’ this June, inviting individuals, friends, sporting clubs and schools to join in and ‘lace up’ to not only feel the benefits of movement, but to also celebrate the one-month count-down to the Paris 2024 Olympic Games and Australia’s incredible Olympians. Whether a simple walk around the oval to rally behind our Olympic athletes, or a Park Run with friends, participants are encouraged to share the ways they are choosing to lace up by posting their events to social media using the hashtag #laceup. More information will be released in the coming month.
“At ASICS, we’re committed to supporting and inspiring people to move for positive mental wellbeing throughout their lifetime. With Olympics a pivotal sporting moment that unites us as a nation like no other event, Lace Up is an exciting way to bring together the Australian community of all ages to not only rally behind our athletes but feel the incredible benefits of movement,” concluded Mark. To find out more visit: https://www.asics.com/au/en-au/mk/stateofmindstudy2024
ASICS to become presenting partner of the 2024 Gold Coast Marathon
The Gold Coast Marathon and its long-term partner, ASICS Oceania is today proud to announce the extension of their partnership, with the event to be re-named The Gold Coast Marathon presented by ASICS.
The name change reflects the longstanding and ever-growing partnership between the two brands and comes off the back of a sell-out 2024 marathon race, with more than 10,000 participants gearing up to showcase their endurance on Sunday 7th July.
Events Management Queensland Chairman, Paul Donovan said the ASICS partnership was incredibly important to the event.
“We are delighted that our longest running sponsor, of more than 20 years, will take on the mantle of presenting partner for the marathon.
“The relationship we have with ASICS has evolved over the many years they have been on board – we have a mutual respect for the products we deliver and that has led to a sustainable and successful long-term partnership.
“We look forward to their involvement over coming years including naming rights of the ASICS Sport & Leisure Expo, the hub for participant registration and race kit collection and home of the popular ASICS pop-up store.”
ASICS Oceania Managing Director Mark Brunton had nothing but praise for the Gold Coast Marathon having enjoyed a long and healthy relationship with the event.
“This event is renowned for its fast, flat, and scenic course, inviting runners to embrace the challenge in a supportive race setting.
“With participants converging from across Australia, and around the globe, the Gold Coast Marathon presented by ASICS embodies our brand philosophy of sound body, sound mind, uniting a community of runners to feel the benefits of movement, regardless of their finish time.
“We are incredibly proud of our enduring partnership with Events Management Queensland, whose dedication to fostering an inclusive race environment makes this one of the best events on the race calendar and which also provides an exciting platform for us to showcase our latest innovations across our performance running shoe range.
“We are therefore delighted we could take on the role of presenting partner for the Gold Coast Marathon and can’t wait to cheer on runners of all abilities as they challenge themselves in what is one of the greatest tests of both mind and body.”
Minister for Tourism and Sport, Michael Healy said ASICS becoming presenting partner was a great step up for the loyal event sponsor.
“Securing ASICS, the events longest-serving sponsor as presenting partner for the longest running mass participation event in Queensland, further enhances the Marathon’s international standing as a major global event.
“The Gold Coast Marathon is one of Queensland’s biggest events, expected this year to contribute $30 million to the local visitor economy, helping to support good Queensland tourism jobs.
“I’d like to congratulate ASICS for their continued committed to this world-class event and for this important next step in becoming presenting partner of the iconic signature race.”
The Gold Coast Marathon presented by ASICS and the Gold Coast Half Marathon are currently at capacity however there is still opportunity to be a part of the action and enter the CPL Wheelchair Marathon and 10km Wheelchair event, the Southern Cross University 10km Run, Gold Coast Airport 5km Run, the 2km or 4km Junior Dash or the 4km Wheelchair race.
Events Management Queensland proudly delivers the annual Gold Coast Marathon, Toowoomba Marathon and the biennial Pan Pacific Masters Games and is proudly supported by Experience Gold Coast and the Queensland Government through Tourism and Events Queensland. The event’s feature on the It’s Live! in Queensland events calendar.
Events Management Queensland acknowledges and pays respect to the Kombumerri people of the Yugambeh language region, the Saltwater People of the Gold Coast, as the traditional owners of the lands and waters upon which we invite and welcome participants from across the globe to experience our events.
ASICS to become presenting partner of the 2024 Gold Coast Marathon
The Gold Coast Marathon and its long-term partner, ASICS Oceania is today proud to announce the extension of their partnership, with the event to be re-named The Gold Coast Marathon presented by ASICS.
The name change reflects the longstanding and ever-growing partnership between the two brands and comes off the back of a sell-out 2024 marathon race, with more than 10,000 participants gearing up to showcase their endurance on Sunday 7th July.
Events Management Queensland Chairman, Paul Donovan said the ASICS partnership was incredibly important to the event.
“We are delighted that our longest running sponsor, of more than 20 years, will take on the mantle of presenting partner for the marathon.
“The relationship we have with ASICS has evolved over the many years they have been on board – we have a mutual respect for the products we deliver and that has led to a sustainable and successful long-term partnership.
“We look forward to their involvement over coming years including naming rights of the ASICS Sport & Leisure Expo, the hub for participant registration and race kit collection and home of the popular ASICS pop-up store.”
ASICS Oceania Managing Director Mark Brunton had nothing but praise for the Gold Coast Marathon having enjoyed a long and healthy relationship with the event.
“This event is renowned for its fast, flat, and scenic course, inviting runners to embrace the challenge in a supportive race setting.
“With participants converging from across Australia, and around the globe, the Gold Coast Marathon presented by ASICS embodies our brand philosophy of sound body, sound mind, uniting a community of runners to feel the benefits of movement, regardless of their finish time.
“We are incredibly proud of our enduring partnership with Events Management Queensland, whose dedication to fostering an inclusive race environment makes this one of the best events on the race calendar and which also provides an exciting platform for us to showcase our latest innovations across our performance running shoe range.
“We are therefore delighted we could take on the role of presenting partner for the Gold Coast Marathon and can’t wait to cheer on runners of all abilities as they challenge themselves in what is one of the greatest tests of both mind and body.”
Minister for Tourism and Sport, Michael Healy said ASICS becoming presenting partner was a great step up for the loyal event sponsor.
“Securing ASICS, the events longest-serving sponsor as presenting partner for the longest running mass participation event in Queensland, further enhances the Marathon’s international standing as a major global event.
“The Gold Coast Marathon is one of Queensland’s biggest events, expected this year to contribute $30 million to the local visitor economy, helping to support good Queensland tourism jobs.
“I’d like to congratulate ASICS for their continued committed to this world-class event and for this important next step in becoming presenting partner of the iconic signature race.”
The Gold Coast Marathon presented by ASICS and the Gold Coast Half Marathon are currently at capacity however there is still opportunity to be a part of the action and enter the CPL Wheelchair Marathon and 10km Wheelchair event, the Southern Cross University 10km Run, Gold Coast Airport 5km Run, the 2km or 4km Junior Dash or the 4km Wheelchair race.
Events Management Queensland proudly delivers the annual Gold Coast Marathon, Toowoomba Marathon and the biennial Pan Pacific Masters Games and is proudly supported by Experience Gold Coast and the Queensland Government through Tourism and Events Queensland. The event’s feature on the It’s Live! in Queensland events calendar.
Events Management Queensland acknowledges and pays respect to the Kombumerri people of the Yugambeh language region, the Saltwater People of the Gold Coast, as the traditional owners of the lands and waters upon which we invite and welcome participants from across the globe to experience our events.
Western Bulldogs and ASICS team up to provide free footwear to Ballarat’s junior football teams
20th March, 2024
The Western Bulldogs and their apparel partner, ASICS Oceania is pleased to announce they will be gifting underage football players in Ballarat with free ASICS footwear. The joint initiative will see all children who are registered football participants in the Ballarat Football and Netball League, from Under 9’s to Under 14’s, receive a brand-new pair of ASICS footwear.
The initiative forms part of an extension of the Bulldogs and ASICS partnership. Part of this deal will include a contribution from the sportswear brand towards annual initiatives to support the grassroots game, as well as the Bulldogs fans and members who contribute to fostering the next generation of players in the region.
The Bulldogs have strong ties to the Ballarat community, having led multiple social and community initiatives in the region over the last eight years. Playing AFL and AFLW home games at Mars Stadium each season, the Bulldog’s upcoming Round 2 AFL clash with Gold Coast will be played at the stadium on Sunday 24 March.
"We're thrilled to launch this initiative with our Ballarat family in one of the strongest footy regions in Australia," said Kon Karavias, Chief Commercial & Strategy Officer at the Bulldogs.
"Supporting communities is at the heart of both ASICS and the Bulldogs philosophy, and with the Ballarat region and surrounds having had some recent challenges, both our organisations felt compelled to offer a small token of support to a community that has embraced the Bulldogs and our partners from day one.
“We hope that this initiative brings some joy to kids and their families and plays a small part in strengthening their connection with community football and their clubs. Finally, thank you to ASICS for their continued commitment to our Club, and for their generous support of this new community initiative,” Karavias said.
Mark Brunton, Managing Director of ASICS Oceania echoed Karavias’ comments, “We are delighted to further our partnership with the Western Bulldogs, and by extension, support the local Ballarat community. At ASICS we recognise the profound impact sports can have on the wellbeing and development of children, and its ability to unite communities. By providing footwear to young athletes, we hope to help foster a love of sports amongst the children of Ballarat, helping them to perform at their best. We are incredibly proud to play a role in supporting the next generation of players in the region.”
ASICS shoes are developed using the latest product innovations, and are endorsed by leading sporting authorities, including The Australian Physiotherapy Association and Sports Medicine Australia. All ASICS footwear are designed with performance in mind, ensuring athletes of all ages and abilities feel confident, comfortable and well supported whether running about on the playground or the sporting field.
Western Bulldogs and ASICS team up to provide free footwear to Ballarat’s junior football teams
20th March, 2024
The Western Bulldogs and their apparel partner, ASICS Oceania is pleased to announce they will be gifting underage football players in Ballarat with free ASICS footwear. The joint initiative will see all children who are registered football participants in the Ballarat Football and Netball League, from Under 9’s to Under 14’s, receive a brand-new pair of ASICS footwear.
The initiative forms part of an extension of the Bulldogs and ASICS partnership. Part of this deal will include a contribution from the sportswear brand towards annual initiatives to support the grassroots game, as well as the Bulldogs fans and members who contribute to fostering the next generation of players in the region.
The Bulldogs have strong ties to the Ballarat community, having led multiple social and community initiatives in the region over the last eight years. Playing AFL and AFLW home games at Mars Stadium each season, the Bulldog’s upcoming Round 2 AFL clash with Gold Coast will be played at the stadium on Sunday 24 March.
"We're thrilled to launch this initiative with our Ballarat family in one of the strongest footy regions in Australia," said Kon Karavias, Chief Commercial & Strategy Officer at the Bulldogs.
"Supporting communities is at the heart of both ASICS and the Bulldogs philosophy, and with the Ballarat region and surrounds having had some recent challenges, both our organisations felt compelled to offer a small token of support to a community that has embraced the Bulldogs and our partners from day one.
“We hope that this initiative brings some joy to kids and their families and plays a small part in strengthening their connection with community football and their clubs. Finally, thank you to ASICS for their continued commitment to our Club, and for their generous support of this new community initiative,” Karavias said.
Mark Brunton, Managing Director of ASICS Oceania echoed Karavias’ comments, “We are delighted to further our partnership with the Western Bulldogs, and by extension, support the local Ballarat community. At ASICS we recognise the profound impact sports can have on the wellbeing and development of children, and its ability to unite communities. By providing footwear to young athletes, we hope to help foster a love of sports amongst the children of Ballarat, helping them to perform at their best. We are incredibly proud to play a role in supporting the next generation of players in the region.”
ASICS shoes are developed using the latest product innovations, and are endorsed by leading sporting authorities, including The Australian Physiotherapy Association and Sports Medicine Australia. All ASICS footwear are designed with performance in mind, ensuring athletes of all ages and abilities feel confident, comfortable and well supported whether running about on the playground or the sporting field.
ASICS renews partnership with Australian Olympic Committee
ASICS is named the official performance footwear and apparel partner for the 2023 Pacific Games, 2024 Paris Olympic Games and the 2026 Youth Olympic Games.
Sydney, Australia | 23 May 2022
ASICS, the true sport performance brand, has renewed its partnership with the Australian Olympic Committee (AOC) as the official performance footwear and apparel partner, until 2026.
Following the success of the Australian Olympic Team at the Tokyo 2020 Olympic Games, ASICS will provide the performance kit for Australia’s elite athletes at the 2023 Pacific Games, 2024 Paris Olympic Games, and the 2026 Youth Olympic Games.
The partnership renewal reflects ASICS’ continued commitment to creating cutting-edge apparel and footwear that empowers athletes to perform at their best, whilst sporting the iconic green and gold.
ASICS will supply the Australian Olympic Team with an innovative and sustainable selection of products across sports competition and training apparel, casual leisure wear and related footwear.
Upon extending the ASICS partnership, AOC Chief Executive Officer, Matt Carroll, said, “We are thrilled to have ASICS renew the partnership with the Australian Olympic Team for the next four years, confirming a great partnership in sport.
“It’s crucial for the athletes to feel supported by innovative design when representing our country at the highest level, so ASICS footwear and apparel is the right choice for the Team.
“Our 487-strong Team in Tokyo proudly represented Australia in world-class ASICS uniforms, inspiring the nation with incredible performances and spirit. I look forward to Australians cheering on our athletes performing in ASICS over the next four years.
Celebrating the partnership renewal, AOP Managing Director, Mark Brunton, said, “ASICS is a proud partner of the Australian Olympic Team and we are excited to be extending our partnership through to 2026. It’s our mission to ensure that we provide Australian Athletes with unparalleled technology and superior comfort in their Olympic uniforms, allowing them to compete at their best on the world’s biggest stage.”
ASICS renews partnership with Australian Olympic Committee
ASICS is named the official performance footwear and apparel partner for the 2023 Pacific Games, 2024 Paris Olympic Games and the 2026 Youth Olympic Games.
Sydney, Australia | 23 May 2022
ASICS, the true sport performance brand, has renewed its partnership with the Australian Olympic Committee (AOC) as the official performance footwear and apparel partner, until 2026.
Following the success of the Australian Olympic Team at the Tokyo 2020 Olympic Games, ASICS will provide the performance kit for Australia’s elite athletes at the 2023 Pacific Games, 2024 Paris Olympic Games, and the 2026 Youth Olympic Games.
The partnership renewal reflects ASICS’ continued commitment to creating cutting-edge apparel and footwear that empowers athletes to perform at their best, whilst sporting the iconic green and gold.
ASICS will supply the Australian Olympic Team with an innovative and sustainable selection of products across sports competition and training apparel, casual leisure wear and related footwear.
Upon extending the ASICS partnership, AOC Chief Executive Officer, Matt Carroll, said, “We are thrilled to have ASICS renew the partnership with the Australian Olympic Team for the next four years, confirming a great partnership in sport.
“It’s crucial for the athletes to feel supported by innovative design when representing our country at the highest level, so ASICS footwear and apparel is the right choice for the Team.
“Our 487-strong Team in Tokyo proudly represented Australia in world-class ASICS uniforms, inspiring the nation with incredible performances and spirit. I look forward to Australians cheering on our athletes performing in ASICS over the next four years.
Celebrating the partnership renewal, AOP Managing Director, Mark Brunton, said, “ASICS is a proud partner of the Australian Olympic Team and we are excited to be extending our partnership through to 2026. It’s our mission to ensure that we provide Australian Athletes with unparalleled technology and superior comfort in their Olympic uniforms, allowing them to compete at their best on the world’s biggest stage.”
ASICS joins Marathon effort to make Sydney the next Great Global Marathon
Sydney, Australia | 7 June 2023
Sydney Marathon and ASICS today announced a six-year sponsorship deal that will make the true sports performance brand the official footwear and apparel partner and presenting partner of the Sydney Marathon.
An official sponsor of Sydney Marathon for 16 years, this new multi-year partnership will comprise significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions, as the two brands build on their rich history together.
A Candidate Race for the prestigious Abbott World Marathon Majors (AbbottWMM) Sydney Marathon enters its second year of a multi-year evaluation process by AbbottWMM in 2023.
To become a Major, the Sydney Marathon will be required to meet strict criteria two years in a row over the evaluation period to be successful, after which the event will join an esteemed group of races - Tokyo Marathon, Boston Marathon, TCS London Marathon, BMW-BERLIN Marathon, Bank of America Chicago Marathon and TCS New York City Marathon - as a new member of the prestigious Abbott World Marathon Majors in 2025.
"ASICS is a global leader in running and has a massive global reach. Their focus on performance running and growing awareness of the Sydney Marathon through connecting with their global audiences, enhances our mission to become the next Abbott World Marathon Major," said Wayne Larden, Race Director, Sydney Marathon. "ASICS will be with us every step of the way as we continue to grow local, national and international participation and showcase Sydney and the event to the world.”
Renowned globally as a bucket list event, Sydney Marathon returns to Sydney’s stunning shores on Sunday 17 September 2023. The event attracts some of the world’s greatest marathon runners and wheelchair athletes, to run and wheel across the iconic Sydney Harbour Bridge traffic-free, on their journey to the spectacular finish line at Sydney Opera House. It is the only World Athletics Platinum Label marathon in the southern hemisphere and the presence of these elite international athletes is expected to draw significant interest in the event, and act as a drawcard for age group and recreational runners.
"ASICS has a rich heritage in running and we are thrilled to be partnering with Sydney Marathon on its journey to becoming the next Abbott World Marathon Major,” said Mark Brunton, Managing Director, ASICS Oceania. "At ASICS we believe in the positive power of sport and movement – that it can transform us individually and as a community, that it can uplift our mind and bodies. And we look forward to bringing the city of Sydney together as one community of marathon runners and supporters for this iconic event.”
Register now to secure early bird prices and your place on the start line on Sunday 17 September 2023 at sydneymarathon.com
Sydney Marathon and its candidacy for Abbott World Marathon Majors is supported by the NSW Government via its tourism and major events agency, Destination NSW. The event is owned by Athletics Australia and managed by Pont3.
KEY DATES:
Early Bird Entries | Up until 31 July 2023
Standard Entries | Up until 31 August 2023
Late Entries | Up until midnight 16 September 2023
Sydney Marathon Running Show | Thursday 14 to Saturday 16 September 2023
Sydney Marathon | Sunday 17 September
Asics Extend Partnership With Rugby Australia Through Till 2025
Sydney, Australia | Thursday, 25 October 2018
ASICS, the true sport performance brand, has renewed it’s partnership with Rugby Australia for a further six years. The new contract will come into effect as of 2020, with the deal continuing until the end of 2025.
The updated deal is an extension of the original contract signed back in 2014, where ASICS became the official apparel and footwear supplier of Rugby Australia.
The contract extension means the QANTAS Wallabies will wear ASICS at not only international tournaments in Japan next year and France in 2023, but will also be kitted out in ASICS when the British & Irish Lions travel to Australia for their tour in 2025.
Rugby Australia Chief Executive, Raelene Castle said: “Through this partnership extension ASICS has given a strong vote of confidence in Australian Rugby by committing for the long haul as we look forward to a number of exciting major tournaments and tours over the coming years across all of our national teams.
“Our athletes are proud to wear the ASICS brand and we are delighted that we can continue to work with ASICS to carry on the traditions of our game and elevate the performance of our national teams through the next two Rugby international tournaments in Japan in 2019 and France in 2023, the Tokyo Olympic Games in 2020 and the Women’s Rugby international tournaments in 2021 and 2025.”
Under the new partnership, all Australian Rugby teams, including the QANTAS Wallabies, Men’s and Women’s Sevens, Wallaroos and Under 20s teams will wear ASICS apparel and footwear, with the ASICS logo appearing on jerseys and training kit.
Through this extended deal ASICS will continue to work closely with sponsored athletes in the Men’s and Women’s 7s teams including Henry Hutchison, Charlotte Caslick, and Emilee Cherry, to gain vital feedback on products; as well as Wallabies Israel Folau, Bernard Foley and Adam Coleman.
Mark Brunton, Managing Director of ASICS Oceania commented: “We are delighted to be extending our agreement with Rugby Australia for a further six years.
Rugby has rich history in Australia and we are very proud to be part of that. Our partnership will allow ASICS to continue to work with Rugby across all levels, from the Schoolboy pathways, our world-class Sevens teams and the Wallaroos, through to the pinnacle of rugby in Australia, the QANTAS Wallabies.
We are excited by the opportunity to showcase our innovative designs in performance apparel and sporting footwear at the highest level through Rugby on the local and global stage.”
ASICS joins Marathon effort to make Sydney the next Great Global Marathon
Sydney, Australia | 7 June 2023
Sydney Marathon and ASICS today announced a six-year sponsorship deal that will make the true sports performance brand the official footwear and apparel partner and presenting partner of the Sydney Marathon.
An official sponsor of Sydney Marathon for 16 years, this new multi-year partnership will comprise significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions, as the two brands build on their rich history together.
A Candidate Race for the prestigious Abbott World Marathon Majors (AbbottWMM) Sydney Marathon enters its second year of a multi-year evaluation process by AbbottWMM in 2023.
To become a Major, the Sydney Marathon will be required to meet strict criteria two years in a row over the evaluation period to be successful, after which the event will join an esteemed group of races - Tokyo Marathon, Boston Marathon, TCS London Marathon, BMW-BERLIN Marathon, Bank of America Chicago Marathon and TCS New York City Marathon - as a new member of the prestigious Abbott World Marathon Majors in 2025.
"ASICS is a global leader in running and has a massive global reach. Their focus on performance running and growing awareness of the Sydney Marathon through connecting with their global audiences, enhances our mission to become the next Abbott World Marathon Major," said Wayne Larden, Race Director, Sydney Marathon. "ASICS will be with us every step of the way as we continue to grow local, national and international participation and showcase Sydney and the event to the world.”
Renowned globally as a bucket list event, Sydney Marathon returns to Sydney’s stunning shores on Sunday 17 September 2023. The event attracts some of the world’s greatest marathon runners and wheelchair athletes, to run and wheel across the iconic Sydney Harbour Bridge traffic-free, on their journey to the spectacular finish line at Sydney Opera House. It is the only World Athletics Platinum Label marathon in the southern hemisphere and the presence of these elite international athletes is expected to draw significant interest in the event, and act as a drawcard for age group and recreational runners.
"ASICS has a rich heritage in running and we are thrilled to be partnering with Sydney Marathon on its journey to becoming the next Abbott World Marathon Major,” said Mark Brunton, Managing Director, ASICS Oceania. "At ASICS we believe in the positive power of sport and movement – that it can transform us individually and as a community, that it can uplift our mind and bodies. And we look forward to bringing the city of Sydney together as one community of marathon runners and supporters for this iconic event.”
Register now to secure early bird prices and your place on the start line on Sunday 17 September 2023 at sydneymarathon.com
Sydney Marathon and its candidacy for Abbott World Marathon Majors is supported by the NSW Government via its tourism and major events agency, Destination NSW. The event is owned by Athletics Australia and managed by Pont3.
KEY DATES:
Early Bird Entries | Up until 31 July 2023
Standard Entries | Up until 31 August 2023
Late Entries | Up until midnight 16 September 2023
Sydney Marathon Running Show | Thursday 14 to Saturday 16 September 2023
Sydney Marathon | Sunday 17 September
Asics Extend Partnership With Rugby Australia Through Till 2025
Sydney, Australia | Thursday, 25 October 2018
ASICS, the true sport performance brand, has renewed it’s partnership with Rugby Australia for a further six years. The new contract will come into effect as of 2020, with the deal continuing until the end of 2025.
The updated deal is an extension of the original contract signed back in 2014, where ASICS became the official apparel and footwear supplier of Rugby Australia.
The contract extension means the QANTAS Wallabies will wear ASICS at not only international tournaments in Japan next year and France in 2023, but will also be kitted out in ASICS when the British & Irish Lions travel to Australia for their tour in 2025.
Rugby Australia Chief Executive, Raelene Castle said: “Through this partnership extension ASICS has given a strong vote of confidence in Australian Rugby by committing for the long haul as we look forward to a number of exciting major tournaments and tours over the coming years across all of our national teams.
“Our athletes are proud to wear the ASICS brand and we are delighted that we can continue to work with ASICS to carry on the traditions of our game and elevate the performance of our national teams through the next two Rugby international tournaments in Japan in 2019 and France in 2023, the Tokyo Olympic Games in 2020 and the Women’s Rugby international tournaments in 2021 and 2025.”
Under the new partnership, all Australian Rugby teams, including the QANTAS Wallabies, Men’s and Women’s Sevens, Wallaroos and Under 20s teams will wear ASICS apparel and footwear, with the ASICS logo appearing on jerseys and training kit.
Through this extended deal ASICS will continue to work closely with sponsored athletes in the Men’s and Women’s 7s teams including Henry Hutchison, Charlotte Caslick, and Emilee Cherry, to gain vital feedback on products; as well as Wallabies Israel Folau, Bernard Foley and Adam Coleman.
Mark Brunton, Managing Director of ASICS Oceania commented: “We are delighted to be extending our agreement with Rugby Australia for a further six years.
Rugby has rich history in Australia and we are very proud to be part of that. Our partnership will allow ASICS to continue to work with Rugby across all levels, from the Schoolboy pathways, our world-class Sevens teams and the Wallaroos, through to the pinnacle of rugby in Australia, the QANTAS Wallabies.
We are excited by the opportunity to showcase our innovative designs in performance apparel and sporting footwear at the highest level through Rugby on the local and global stage.”