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Sound Mind, Sound Body
We’ve always believed in the positive benefits of movement on the body and mind. It's why we're called ASICS – Anima Sana In Corpore Sano. It’s inspired by a Latin phrase that means a Sound Mind in a Sound Body.
Moving minds since 1949.
Since 1949, our founding purpose has been to help people achieve a sound mind in a sound body. Right from the very start, our founder saw that movement had the power to lift spirits, project positivity and propel people forward. We still believe this.
Transforming the town.
To help improve the mood, ASICS transformed the streets of Retford, England into a movement-inspired gym. Along an Uplift Route, bus stops were turned into 'bus steps', benches into 'bench presses' and lampposts into 'goal posts' with Retford, England residents moving together to improve their mood. Watch the film below.
(in English only)
Valuable research.
Through new research projects, we aim to shine a light on the value of movement on the mind. By doing so, we hope to inspire more people to move for positive mental health.
Changing the game.
Our ground-breaking study shows that exercise has the power to sharpen even the brightest minds and improve the mental performance of professional mind gamers across the world.
Our commitment to moving minds includes:
Proving the impact.
Through new research projects, we aim to shine a light on the value of movement on the mind. By doing so, we hope to inspire more people to move for positive mental health.
Uplifting the world.
We've always believed that moving your body is good for your mind. Now you can see the impact of movement on your own mind with the Mind Uplifter™ tool.
Making movement matter.
We believe movement can help support mental wellbeing. That’s why we are proud to support the important work of mental health charity, Mind.
Sound Mind, Sound Body philosophy
The story of ASICS began with a simple belief: a run is more than a workout or a competition. Sports are more than a game, and they have the potential to improve your mental health.
Our Founder's story
ASICS' founder, Kihachiro Onitsuka, believed being active creates a better lifestyle. Onitsuka lived to inspire, support and encourage everyone to embrace an active lifestyle.