We've always believed in the positive benefits of movement. It's why we develop products to support more people to move for body and for mind.
In post-war Japan, our founder, Kihachiro Onitsuka, saw a need for more than recovery—he saw a need for hope. He believed movement could help, sparking a simple yet profound idea: to uplift the world through sport. Since our founding in 1949, we have remained devoted to creating products that get people moving and keep them moving. Because we believe a body can change its mind. And because ASICS—'Anima Sana In Corpore Sano', or a Sound Mind in a Sound Body—is more than a belief. It is and will always be our purpose.
Our brands empower people to move forward – whatever their lifestyle or sport - because we believe that movement frees the mind and, by doing so, helps people feel better.
At ASICS, we’re committed to creating the highest quality products, whilst being driven by our purpose: to get the world moving and keep them moving for improved wellbeing. To support this purpose, we collaborate with and raise funds for well-known mental health organisations such as Mind (UK) and MIND Us (NL).
Additionally, we regularly conduct meaningful research projects such as ASICS Movement for Mind, the ASICS Global State of Mind Index, Mind Race, Mind Games: The Experiment and Desk Break to bring to light the positive influence of movement on mental wellbeing.
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The partnership has also enabled the launch of ASICS Get Active running groups and supported vital research into mental wellbeing in elite athletes.
“ I firmly believe that our purpose at ASICS, along with our dedication to quality and innovation are what distinguishes us as a brand. With every product we create, we strive to uphold our founder's vision of uplifting people's spirits through movement. Our name, ASICS, serves as a constant reminder to us that a Sound Mind and a Sound Body go hand in hand, and it's our goal to help people achieve that balance in their lives.“
To help people achieve a sound mind in a sound body, we need a sound earth. That's why we've made clear commitments to reduce our carbon footprint across our business, globally. As the first sports company to have our emissions reduction plan approved by the Science-Based Targets initiative (SBTi), we are committed to driving meaningful change in the apparel and footwear industry.
Our goal is to achieve net-zero carbon emissions by 2050 and 63% CO2 reduction by 2030.
We aim to use 100% recycled polyester in our shoes and sportswear by 2030.
We're moving towards using 100% renewable electricity across our business facilities by 2030.
We're dedicated to the wellbeing of our teams—giving them opportunities to learn, move and thrive. Our workplace wellbeing framework focuses on four interconnected pillars: mental, physical, social and financial wellbeing. Through leadership training, onboarding, and initiatives like Wellworking, we support purpose, autonomy and belonging. Whether it's movement challenges, in-office gyms or wellbeing apps, we aim to foster an inclusive culture where everyone, regardless of their backgrounds or life experiences, feels energised to grow.
